For Exhibitors

Exhibitor Online Registration

Floor Plan as of 05/30/16Application to ExhibitBadges & Show Specials

Exhibitor Kit – FernPast ExhibitorsBooth Display Rules

Electrical Service   Quick Tips Sessions   Certificates & Party Program


  • Meet store owners and learn about the latest trends in the industry.
  • Test market your products before rolling out new ideas.
  • Gain valuable feedback to improve your market share!
  • Discover new markets for your existing products.


Bigger is not always better… Our smaller format allows direct contact with serious buyers, and is more cost effective than visiting accounts across the country.

  • 80–100 exhibiting companies carrying everything for the off-campus store
  • Sell your products to 150-175 privately owned college gift stores across the country
  • Low cost booths include carpet, drapes, a table and signage. No added dues or membership fees to exhibit
  • The only show to market to the independently owned off campus gift stores. Spend quality time with the decision makers, the actual owners of the stores
  • Get invaluable feedback on your products and conduct market research before spending more money
  • Great floor plan means no bad booths
  • Discover new markets for your existing products


All booths include carpet, one draped and skirted table, 2 side chairs, ID sign and a wastebasket. Electricity is not included. Price includes the hotel rebate program of $100 – see below.  Prices increase by $75 per booth space after April 15th.

10’x 10’ Booth  before 4/15/16: $1175       (after 4/15/16: $1225)

Includes booth carpet in show color, one draped and skirted 6’ table, 2 side chairs, one wastebasket and a one-line ID sign. The majority of the booth spaces available at The Spirit Show are configured as 10’ x 10’ booths

10’ x 10’ Cash & Carry  before 4/15/16: $1175            (after 4/15/16: $1225)

Includes booth carpet in show color, one draped and skirted 6’ table, 2 side chairs, one wastebasket and a one-line ID sign.

6’ x 6’
before 4/15/16: $900     (after 4/15/15: $950)

Includes booth carpet in show color, one draped and skirted 4’ table, 2 side chairs, one wastebasket and a one-line ID sign. A limited number of these booths are available along the left wall. 

All booths are assigned on a space available basis at the time of application and payment in full.


In response to requests from our smaller companies and those who only carry one item for our market, we are pleased to offer unmanned tabletop displays. These tables will be set up together in a section of the hall for a self-serve type of buying format.

Each Tabletop will consist of a draped and skirted 6 foot table. Tables will be shared and will be refreshed every 2 hours. Samples should be secured to a base of wood, etc. to limit loss. Included on the tabletop will be a sign with the company name & phone number. (We strongly recommend you send your own sign with logo for better presentation.) We encourage these exhibitors to be by their phone during show hours to take orders and answer questions via phone. Lightweight banners with company name and logo can be hung in front of the table, but must conform to the table size or space allotted. (Best option is to send materials to secure the banner to the tablecloth.)

Exhibitors using the tabletop displays will be included in the directory.

2’x 2’ Display space  before 5/1/16: $300       (after 5/1/16: $350)

Each exhibitor would have 24″x24” space to hold a display and brochures.

Tabletop Display Guidelines . Tabletop Display Application


Each booth booked and paid in full is eligible for a $100 rebate on their 2-night stay at the host hotel. In order to qualify, rooms must be booked under the group rate and group block with a two night minimum. Rebates will be issued on Saturday, after the hotel has verifed actual occupancy of the reserved rooms.




All buyers who arrive on Friday will get to vote on this year’s hottest new products. Each exhibitor will be asked to provide us with one new or hot product to showcase prior to the show’s opening at 4:00pm. Due to security, items will need to be picked back up at the close of the show Friday night. Winners will be announced Saturday.


Due to insurance and security agreements, exhibitors may enter the hall and set up only during posted setup hours. Registration and setup hours are as follows:


Exhibitor Set Up 12:00pm – 10:00pm

Night out in Charlotte tbd

FRIDAY, JUNE 10.2016

Exhibitor Set Up 8:00am – 12:00pm

Registration 8:00am – 12:00pm

New Product Display 8:00am – 6:00pm

Show Open 12:00pm- 6:00pm

Trends Social  6:00pm – 7:00pm


Exhibitor Access to Hall 7:00am

Show Open 9:00am – 4:00pm

Exhibitor Move Out 4:00pm – 10:00pm

All material must be out of the exhibit hall by midnight Saturday



Exhibitors, buyers, and guests are prohibited from soliciting business from other vendors or stores during show hours or entering into conversations with fellow attendees that may cause buyers to avoid certain booths. Representing a product or service, or soliciting for activities and sales away from the show floor are strictly prohibited.


All booths include an 8-foot high flameproof back drape and two 3-foot high side drapes. Also included in each booth space are two chairs, one wastebasket, and one 7” x 44” one-line booth identification sign. Tables will be draped and skirted on three sides. Price includes show carpeting.


A Cash & Carry row of booths will be included once again this year. Placement in the Cash & Carry section allows over the counter sales of product that is delivered on the spot and is a perfect way to sell off old inventory quickly as well as to refresh the stock for stores heading off to summer convention business. Orders may also be taken for later delivery. Booths are available on a first-come, first-served basis. Just check the “Cash & Carry Section” box on the exhibit application to request placement in this destination area. Only exhibitors in this section will be allowed to sell product over the counter. Any others selling from the show floor will be removed for the duration of the show without refund of booth fees.


Simply complete the Application to exhibit and fax, email or mail it in with payment to reserve your selected space. (Please indicate your top 3 locations. If you are not sure, we can hand pick one with you over the phone. Just ask!) Accepted applications will be assigned space, and the applicant will be notified. Upon notification, your application becomes a contract. Please read the terms and conditions on the reverse side of the application. Incomplete applications will be returned.


Booths are assigned on a first-come, first reserved basis based on the date of application receipt. Our Memphis 2015 exhibitors were given first rights on booth selection until July 31st, 2015. We are unable to guarantee booth selection until payment in full is received. We will do our best to assign booths to best enhance our buyers experience and reduce competing companies in proximity to each other. However, we are unable to guarantee that a similar product will not be in a nearby booth due to changing markets, booth space availability at time of booking, and omissions from exhibitor product line listings.


All booth reservation fees must be paid in full upon application. Booth space is not guaranteed or held without payment. Booths reserved after May 1, 2016 will not be guaranteed booth signage or inclusion in the show directory.


Each pre-registered store in attendance will receive a large tote bag. Sponsorship of the tote bags is always encouraged. Each store will also receive a show directory. Buyers utilize these directories all year long so advertising is highly encouraged. Advertising is offered to exhibitors on a first-come, first-served basis. Applications for ad space are available online. Deadline for ads and artwork is May 1, 2016.


Exhibit space is reserved for the sole use of the exhibitor named on the application. Only products (and product lines) listed on the application may be displayed.

Subletting space, representing an unlisted product, or soliciting for activities and sales away from the show floor are strictly prohibited unless written permission is received from University Spirit one month prior to show dates. Exhibitors are prohibited from soliciting business from other vendors during show hours or entering into conversations with fellow exhibitors, which may cause buyers to avoid those booths.


Each 10×10 booth will be allowed only two companies per booth under the current pricing structure.  Up to three more companies may be represented per booth for an additional $300 per company for a maximum total of 5 per booth.  Only listed companies may be represented in the booth space, and must be confirmed and paid in full prior to May 1st.  Booths smaller than 10×10 cannot be shared.


Four exhibitor badges will be available for each booth space at no charge prior to May 1, 2016. Additional badges ordered will be assessed with a charge of $5.00 each. Name badges will be required at all times.


Fully paid exhibitors will receive a complete pre-registration list of buyers in the 2nd week of May. An updated list of stores registered for The Spirit Show ‘16 will be available to all exhibitors at the opening of the show. A complete attendance list will be sent after the show closes.


Extra furniture, electricity, drayage, additional signs, telephone lines, and other special service needs must be ordered through the official decorator. Exhibitor Service Kits with order forms are available online. Ordering extra tables, electricity, vacuum services, and lighting prior to arriving at the show site is strongly recommended.


It is strongly recommended as well that companies order electrical service and use spotlights to highlight their respective booths.


Security is a priority. In addition to personnel at the doors to check for proper name badges and cameras, we are pre- qualifying every registered buyer by requiring proof of retail standing. In addition, exhibit hall security will be provided after show hours. Security will also be provided after the close of setup hours. However, University Spirit of America, the contracted hotel(s) the Convention Center and official decorator will not be responsible for any loss or damage during or after show hours.


We request that selling of samples and overstocks as well as trading with or soliciting sales from other exhibitors be held until 4:00pm on Saturday, with the exception of the Cash & Carry booths.


All shipments should be sent to the warehouse in advance of the show. Complete information and instructions will be included in the service packet. Please carefully review the information on the Materials Handling Service form. Shipping arrangements via United Parcel Service is discouraged and (inbound and outbound) are the sole responsibility of the exhibitor through the hotel(s). Rate sheets will be given to registered exhibitors in advance.


Exhibitors may request guest passes for family members, which allow access to the hall under the established guest policies. Each exhibitor is allowed a maximum of 2 guest passes per booth over the duration of the show.


View Last Year’s Exhibitor List

Register Today!

Exhibitor Online Registration