About University Spirit


University Spirit of America is a professional association of independently owned college stores who have joined together to share industry information in a noncompetitive setting.  From large to small, our member stores can be found serving campuses all across America.

Our organization’s objective is to keep members on the “cutting edge” of changes, which occur in the college recognition products market.  We seek to accomplish this goal by encouraging members to share information concerning consumer preferences on their particular campus.  We take this information, evaluate it, and reach certain conclusions about where the market is heading.  We share with each other through two member meetings a year, a private email loop, and immediate communication as required. Another objective is to work together through group purchasing to ensure each member has every buying advantage possible.

Originally all of the member stores had one thing in common, they all targeted the fraternity and sorority market.  Over the years, the organization began to grow and evolve. Today, our stores are comprised of a broad mix including college, Greek, and custom decorated products, as well as other markets as fits the individual owners and their location.

Membership is by invitation only and is limited to privately owned stores, one per campus, which is not in conflict with a current member. This is to ensure the sharing of ideas in a non-competitive environment for our members. We also strive to ascertain that members do not have plans to compete on or with other members’ campuses. This could also affect the trust required to share.

University Spirit has produced The Spirit Show since 1992 as a service to the industry. Our goal is to help all privately owned stores across the country remain competitive in the college recognition product market by hosting a cost-effective open trade show.

If you would like to find out more about the organization, or are interested in becoming a member, please contact us.  While shopping at The SPIRIT SHOW, look for name badges bearing a blue “University Spirit Member” ribbon and feel free to ask questions on the floor.  We are always looking for great stores that fit our profile!

Member Stores

All That JAS – Elon University
Alpha I.D. Products – George Mason University
.Balfour of Norman – University of Oklahoma
Campus Emporium – Virginia Tech
Campus Greek & Embroidery Shop – Florida State University
Chris’ University Spirit – Oklahoma State University
Citrus…Greek with a Twist – University of Tennessee
College Graffiti – Western Kentucky University
Greek Expressions – University of Louisiana Lafayette
The Lodge – Mississippi State University
McCartney’s University Spirit – Southern Methodist University
Name-Makers / Campus Connection – Tulane / Loyola
Red & Black Bookstore – Texas Tech
Spirit Concepts – The Ohio State University
Spirit Screen Printing – Valdosta State
Sportsanity – Stetson University
Tiger Spirit – University of Missouri
The Trunk – University of Alabama
Unique Impressions – University of Delaware
The University Shop – University of Maryland
University Spirit – University of Georgia
University Spirit – Purdue
University Spirit – University of Rhode Island